There is nowhere else like the digital design field has created so many role titles in the past decade. You may hear the title of UX designer, service designer, product designer, system designer, and so on. In the March of 2025,
Duolingo team declared that product experience (PX) is their new name. Maybe one day you will see AI designer, AI-agents designer, etc. 🤯 Is the naming/title important? It's probably because of the high competition in the job market that designers are in a panic if their efforts' scope can't be visible.
John Maeda, in his
Design in Tech Report, distinguishes between three categories: "classical" designers, who create physical objects or products; "design-thinking" designers, who innovate by seeking deep insights into how customers interact with products and services; and "computational" designers, who use programming skills and data to satisfy millions or even billions of users instantaneously.
“Define what you do, not what you are.” – Focusing on your practice. I think this is a more elegant and simplifying way to identify ourselves.